Free Marketing Advice and Resources
As financial services experts, we are able to provide guidance for marketing your business in digital and traditional spaces and platforms. We also offer recommendations about the best ways to share your unique story with clients and prospects.
Enhancing Your Online Presence, Part 1 of 3
Being present online can be difficult. Part one of this three-part infographic quickly details a few simple facts regarding the current scope of the Internet, what your goals should be when trying to boost your online presence, and where you should focus your attention.
Enhancing Your Online Presence, Part 2 of 3
Today, many financial advisors are seeking to build their own professional websites—and it’s a good idea, when done well. Part two of our infographic series shares the best practices when building a custom website for your business, and the right design elements to include on your site.
Enhancing Your Online Presence, Part 3 of 3
Our final installment covers a few miscellaneous items, including how to utilize search engine marketing, the best practices for email marketing and e-stationery, whether or not to begin blogging, and how to face the challenges presented by various online review sites.
Getting Started with Digital Marketing
When it comes to social media and marketing yourself in the digital space, it can be tough knowing where and how to get started. So we created this guide to help you along the way.
Establish an Effective Digital Marketing Committee
If your firm is looking to achieve growth by utilizing digital marketing, it's best to outline your objectives from the onset and work as a team to accomplish your short- and long-term goals.
Not sure how best to optimize your LinkedIn profile? SKY Marketing Consultants has made an easy-to-follow LinkedIn Checklist, which you can use to build out a more complete profile.